Overview
Timeline
March, 2022
Team
Marketing lead, 2 UX designers
Role
UX · UI Designer
Deliverable
Responsive web
Target users
Used car seller & buyer
Goal
To create websites that align with brand identity for launching new functions.
Design Process
1
Align meetings with stakeholders
2
List a goal, action items, and requirements
3
Craft Design & Iteration
4
Sync & Check-in meetings
6
QA on design side
5
Hand off dev-ready mock ups
7
Final result
1
Align meetings with stakeholders
2
3
AS-IS
TO-BE
Design Iteration
AS-IS
Iteration
Option 1: Emphasize MintList is a web-based solution that can be done with phone
Cons:
Needed more image cues that represent the core value that we handle cars. Mint color is overloaded.
Option 2: Car with bids that symbolize that dealers compete for cars
Cons:
Too dark theme that dosen’t align with the product
Needed to include a new function trade
AS-IS
Pros:
Usage of general car imagery and copy gives clear cue what MintList offers
Same look&feel with the product
Clarify clear core value acquisition
Design Iteration
AS-IS
Iteration
TO-BE
Pros:
Usage of proper visuals that match each value propositions
Same look&feel with the product
Considered responsive website
4
Sync & Check-in meetings
Requirement iteration - Collected from design, marketing team and business needs.
Communicated in a clear and documented way.
5
Hand off & QA
Contact to dev team via Monday, and process QA on design side
5
Final result
Launched 10 different responsive screens in 2 weeks. Focused on consistent experience.
